Thirst, a communication design firm based in Chicago, recently turned to BluEdge for our Wide Format Color expertise. Thirst was brought on by CannonDesign to create large-scale art pieces for four 55 feet wide by 12 feet tall freestanding blocks that were an integral part of Echo Global Logistics’ headquarters redesign.
Each graphic was direct printed to individual metal sheets. The finish was a baked-on multi-layered automotive clearcoat containing metal-flake, ending in a high gloss lacquered finish. The design concept and execution resulted in a look reminiscent of high performance hot rod graphics.